Chai Chai is the mother brand and also the first business vertical of Tiny Meal Corporation. Chai Chai
business vertical is a chain of primary stores of the brand without seating – very small standalone
stores which serves primarily hot beverages along with ready-to-eat snacks. Chai Chai vertical has 5
stores at Trivandrum – Lulu Mall, Mall of Travancore, Vazhuthacaud, Nalanchira and Chalai.
HaHaHaHa! Chai Chai is the second business vertical of Tiny Meal Corporation. It is not just that
HaHaHaHa! Chai Chai store is not only bigger but also provides seating tables and standing tables.
This brand takes the service counter deep inside the store instead of keeping it at the entry as in the
first vertical. HaHaHaHa! Chai Chai also serves meals. The pilot store is open at Kowdiar.
Chai Party is the events and meetings brand of Chai Chai. All the events, meetings, celebrations and
parties are taken up through this brand. Chai Party takes up catering projects and also food stall
projects for cultural events, sports events and wedding celebrations. Chai Party even comes home to
do small parties and takes care of every little thing regarding the party.
Samosa Mania is primarily a party brand that celebrates Samosa Parties. Samosa Mania offers bulk
number of Samosas in Samosa buckets. This brand idea is a star at small tea parties conducted in
offices and homes. Samosa Mania offers a wide variety of Samosas. This brand idea bloomed out of
the Samosa Stories Festival we conduct multiple times, every year.
‘Any Time Meals’ is the meals brand of Chai Chai. The brand has three categories of meals – Light
Meals, Half Meals and Full Meals. Azad’s Travancore Pakka Biriyani is the prominent player in the
Full Meals Category. ‘Any Time Meals’ is more than a brand, it is a concept for the modern lifestyle
that encourages people to have food when they are hungry.
Dhum Chai Piyo is the first sub brand of Chai Chai. This brand was established with the opening of
the store at the Lulu Mall. The idea was to celebrate the unique first product brand of Chai Chai by
giving it a name and an identity. Dhum Chai is celebrated as the unique product under the Dhum
Chai Piyo brand. This unique sub brand has a large fan following.
