Transforming India’s
Street Food Culture.

More than being India’s modern street food chain, Chai Chai is an emotion first and a relationship
forever, later.

To be precise, Chai Chai is a bundle of happy relationships – a relationship with the New India, a relationship with Indian food traditions, a relationship with diverse neighbourhood cultures, a relationship with the modern food movement, a relationship with families in the neighbourhoods, a relationship with the working and the non-working population, a relationship with happy communities and stressed societies, a relationship with students and also teachers, and all other types of happy relationships combined.

We don’t just fill your glasses with your favourite beverage of choice; we fill them with love and laughter along with it.

We educate and tell people that our Chai tastes best when shared with friends, family and colleagues; so, we expect you to come together in good spirits and share your stories of goodness.

With our enduring question “What’s your story?” on all our packaging, we always remind our customers that the most delicious snack at Chai Chai is your life’s story. We are interested in your life’s stories just the way you are. So, we want you to keep telling them at Chai Chai specially, even our walls are listening to you. 🙂

 

Chai Chai is a Nouveau Street Food Experience for Modern Neighbourhoods; Chai Chai is not a Snack Bar chain or a Café chain. We bring in predictability to your day breaks. We create ‘Happy Breaks’ for you in your busy schedule through HaHaHaHa Moments!

The primary objective of Chai Chai is to organise the unorganised Indian street food industry for top- quality food and high-quality service. We are organising to set an example to raise the hygiene and health standards for evryone involved – including the customers and all involved in making the food that is served to you. We wish to integrate the farm-to-plate model in the street food industry to ensure that our customers always get the best.

Chai Chai not only serves food; Chai Chai also serves dignity of labour in India. Chai Chai is the favourite neighbourhood spot for common labourers, students, professionals, engineers, doctors and all in the neighbourhood. Chai Chai serves them all with equal respect and honour. Chai Chai not only believes in equality and inclusiveness, but also practices it daily.

Chai Chai is not just an example. Chai Chai is an experiment, an experience and an excitement.

We want Chai Chai to be a ‘Happy Break Time’ in the busy schedule of humanity in every neighbourhood in India.

Chai Chai can give you a break point when you are working seriously in your workplace or when you are shopping vigorously in a mall. Chai Chai can give you a break point at multiple times, every day. So, we want you to come not only every day but also at multiple times every day. And we want to excite you, every time you come. So that you never feel bored for coming to us.

Chai Chai is not just transforming the Indian Street Food industry; Chai Chai is also transforming the Indian Street Food culture.

Every moment at work, each and every one of us at Chai Chai strives to be ‘The King of Chai’ and
make our stores ‘The Kingdom of Stories’.