Azad Corporate House was launched in 2024 after consolidating all the Azad Group businesses and brands into different verticals and unifying them under one corporate umbrella. The Azad brand has
a legacy of 85 years and the Travancore Pakka Biriyani by Azad has a legacy of over 200 years.

The seven verticals of the Azad Corporate House include the Foundational Food vertical, Restaurant vertical, Bakers & Confectioneries vertical, Tiny Meals & Street Food vertical, Packaged Food vertical, Luxury Management & Events vertical and Luxury Lifestyle vertical. There are 18 power brands under these 7 different verticals.

The restaurant vertical under the Azad Corporate House is divided into three separate segments: India Heritage Hotels chain, Premium Restaurant chain and the slow-food-fast-service ethnic restaurant chain.

Chai Chai is the mother brand in Tiny Meals & Street Food vertical. it has two sub verticals – Chai Chai brand and HaHaHaHa! Chai Chai brand. 

The primary objective of Chai Chai is to organise the unorganised Indian street food industry for top- quality food and high-quality service. We are organising to set an example to raise the hygiene and health standards for evryone involved – including the customers and all involved in making the food that is served to you. We wish to integrate the farm-to-plate model in the street food industry to ensure that our customers always get the best.